Case Study 1: A More Rustic Farmhouse on Lots of Ground.

The Marketing Challenge: A Swift Pivot

When a family reached out about selling their well-known Christmas Tree Farm, the goal was to maximize the sale price. The original plan was a joint venture for subdivision—often the best way to maximize value but requiring years of planning and substantial investment. With experience in similar projects, Josh started seeking a developer who could preserve Deep Creek Farm's character. However, plans shifted quickly when the property owner passed, leaving out-of-state heirs needing a quick resolution.

Exploring The Options

With long-term plans no longer feasible, the team focused on maximizing sale value within a shorter timeframe. However, the residence lacked luxury features expected in seven-figure estates, and buyers’ offers fell short. Converting the land for park or preservation was financially out of reach, and the parcel’s configuration limited possibilities.

Solution: A New Vision

A breakthrough came when Josh identified an overlooked surveying detail on township maps. Working with the county, he helped reestablish a secondary parcel, transforming the property into an appealing family compound. This approach drew a new audience, allowing for a simple subdivision and a swift settlement. The family achieved their goals without lengthy delays, preserving the farm’s charm and moving forward quickly.